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Hello, all fellow Mozzers,
I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
The page I'm working on:
https://www.longstonetyres.co.uk/tyres/205-70-14.html
and this is an example of the rest of these types of pages, I will be tackling:
https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
205/70 R14, 205/70R14, 205/70 R 14
205/70 X 14, 205/70X14, 205/70 X14
and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal